Live in 5 Growth Platform
Life-n-loans Style Guide
Global styles, typography, messaging, and UI components for the advisory platform.
1. Brand Colors
Primary Green
#16A34A
Green Hover
#15803D
Primary Slate
#0F172A
Body Text
#4B5563
Light Canvas
#F8FAFC
UI Borders
#E2E8F0
2. Brand Voice & Messaging
The core copy pillars for Life-n-loans to ensure conversion across all pages.
The Strategist
Tone: Authoritative, mathematical, proactive.
Don’t just talk about getting a loan; talk about structuring debt. The messaging positions Kaushik as an expert who finds inefficiencies that retail banks miss.
“We secure the loans the banks say no to, and structure them to pay off years faster.”
The Curiosity Gap
Tone: Urgent and action-oriented.
Remove passive “Read more” links. People want to know their numbers. Agitate the problem and use the calculator as the gateway.
“Stop overpaying your bank. Calculate exactly how much a restructure could save you monthly.”
Social Proof & Process
Tone: Trustworthy, transparent, empathetic.
Leverage his excellent reviews by name. Push testimonials to the top of pages and pair them with his “6-Step Process” to prove FMA compliance.
“Ready to get the same results as Sokpart? Run your numbers and map your financial future.”
3. Typography Hierarchy
Heading 1 (H1)
Font: Inter | Weight: Extrabold | Size: 48px | Color: #0F172A
Heading 2 (H2)
Font: Inter | Weight: Bold | Size: 36px | Color: #0F172A
Heading 3 (H3)
Font: Inter | Weight: Bold | Size: 30px | Color: #0F172A
Heading 4 (H4)
Font: Inter | Weight: Bold | Size: 24px | Color: #0F172A
Heading 5 (H5)
Font: Inter | Weight: Bold | Size: 20px | Color: #0F172A
Paragraph Text: We don’t just secure your loan; we build your wealth strategy. Whether you’re refinancing to free up cash flow or buying your first home, we source the right borrowing and structure it to pay off faster.
Font: Inter | Size: 16px | Line-Height: 1.6 | Color: #4B5563
“Kaushik is very astute and very good with numbers. He has developed a robust process to help clients navigate through the lending process…”
Element: Blockquote | Left Border: #16A34A | Background: #F8FAFC | Style: Italic
4. Buttons & CTAs
Primary Action (Green)
Secondary (Slate)
Ghost/Outline